A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability
نویسندگان
چکیده
Article history: We test 17 years of Super PR Received 2 February 2008 Received in revised form 13 January 2009 Accepted 22 January 2009 Available online xxxx JEL classification: G11
منابع مشابه
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